Sexualization or sexualisation is to make something sexual in character or quality, or to become aware of sexuality,   especially in relation to Sexualisation oxford dictionary and women. Sexualization is linked to sexual objectification. According to the American Psychological Associationsexualization occurs when "individuals are regarded as sex objects and evaluated in terms of their physical characteristics and sexiness.
In addition, a narrow and unrealistic standard of physical beauty is heavily emphasized. These are the models of femininity presented Sexualisation oxford dictionary young girls to study and emulate. In the eyes of men, women that practice this behavior serve the pure purpose of providing satisfaction and showcasing their human nature.
Advertising's Image of Womenthe sexualization of girls in media and the ways women are portrayed in the dominant culture are detrimental to the development of young girls as they are developing their identities and understanding themselves as sexual beings.
Reports have found that sexualization of younger children is becoming increasingly more common in advertisements. Medical and social science researchers generally deployed "sexualization" to refer to a liminal zone between sexual abuse and normal family life, in which the child's relationship with their parents was characterized by an "excessive", improper sexuality, though without recognizable forms of abuse having occurred.
From to"sexualization" began to ascend to the status of an issue in public eye. The cause of this rise was that it became positioned by a number of discursive actors as a feminist issue.
This is not to say that a single "feminist perspective on sexualization" emerged in this period; among discursive actors mobilizing feminist discourses, or identifying themselves explicitly with feminism, there were a host of different views. Sexualisation oxford dictionary a particular, relatively cohesive position emerged after among a number of media discourses: These media actors, in their problematization of sexualization, positioned themselves as the true heirs to the feminist tradition and its critical insights, in contrast to contemporary youth.
Consumerism and globalization has led to sexualization of girls occurring across all advanced economiesin media and advertisements, to clothing and toys marketed for young girls. The term "sexualization" itself only emerged in Anglophone discourse in recent decades. Beginning in the mid-nineteenth century, the term was infrequently drawn upon by English writers to refer the assignation of a gendered frame to a particular object, such as the gendering of nouns e.
Inan Australian report called Corporate paedophilia: The Australian report summarises its conclusion as follows:. Inthe American Psychological Association published an additional report titled " Report of the APA Task Force on the Sexualization of Sexualisation oxford dictionary, which performed a study where college students were asked to try on and evaluate either a swimsuit or a sweater.
The results revealed that young women in swimsuits performed significantly worse on the math problems than did those wearing sweaters. The hypothesis is that individuals about to try on the sweaters had less pressure to look beautiful because they were not wearing revealing clothing therefore they performed better.
Inan American study found that self-sexualization was common among 6—9-year old girls. Girls overwhelmingly chose the sexualized doll over the non-sexualized doll for their ideal self and as popular.
However other factors, such as how often mothers talked to their children about what is going on in TV shows and maternal religiosity, reduced those odds. Surprisingly, the mere quantity of girls' media consumption Sexualisation oxford dictionary and movies was unrelated to their self-sexualization for the Sexualisation oxford dictionary part; rather, maternal self-objectification and maternal religiosity moderated its Sexualisation oxford dictionary. However, in the Scottish Executive released a report titled External research on sexualised goods aimed at children.
It also notes that previous coverage "rests on moral assumptions … that are not adequately explained or justified.
Letting Children be Children: Report of an Independent Review of the Commercialisation and Sexualisation of Childhood UK The report 'Letting Children Be Children',  also Sexualisation oxford dictionary as the Bailey Report, is a report commissioned by the UK government on the subject of the commercialisation and sexualisation of childhood.
The report was published in June and was commissioned as a result of concerns raised as to whether children's lives are negatively affected by the effects of commercialisation and sexualisation. The Bailey Report is so-called as it was researched and compiled by Reg Bailey, the Chief Executive of the Mothers' Sexualisation oxford dictionary,  a "charity supporting parents and children in 83 countries in the world".
The report returned recommendations based on the research from interested parties, on each of the key themes, in Sexualisation oxford dictionary form of "what we would like to see". On the theme of "the wallpaper of children's lives" it Sexualisation oxford dictionary that it would like to see that sexualised images used in public places should be more in line with what parents find acceptable, to ensure that images in public spaces becomes more child friendly.
On theme two "clothing, products and services for children" the Bailey report said that it would like to see retailers no longer selling or marketing inappropriate clothing, products or services for children. What they would like to see on theme three "children as consumers" is comprehensive regulation protecting children from excessive commercial pressures across all media in-line with parental expectations; that marketers are ethical and do not attempt to exploit gaps in the market to influence children into becoming consumers and to ensure that Sexualisation oxford dictionary and children have an awareness of marketing techniques and regulations.
Finally in terms of "making parents voices heard" it would like to see parents finding it easier to voice their concerns to, and be listened to by, businesses and regulators. There is a motion for a European Parliament resolution going through which gives the following definition of sexualization:. The sexualization of women of color is different than the sexualization of white women. The media plays a significant role in this sexualization.
As a media affect, stereotypes rely on the repetition to perpetuate and sustain them. In an NPR interview with Professor Samuels at LaGuardia Community College in New York and Mireille Miller-Young a professor at UC Santa Barbara they talk about sexual stereotypes of black bodies in America and how even in sex work, already a dangerous Sexualisation oxford dictionary, black women are treated much worse than their counterparts due to the effects of their oversexualization and objectification in society.
In the s, a South African woman named Sarah Baartman was known as "Hottentot Venus" and her body was paraded around in London and Paris where they looked at her exotic features such as large breasts and behind.
Her features were deemed lesser and oversexual. There is also the Jezebel stereotype that portrays black women as "hypersexual, manipulative, animalistic and promiscuous females who cannot be controlled. In the Dominican Republic, women are frequently stereotyped as sultry and sexual as the reputation of Dominican sex workers grows. The image of Asian women in Hollywood cinema is directly linked to sexuality as essential to any imagining about the roles they play as well as her actual appearance in popular culture.
Asian female fatale's hypersexualized subjection is derived from her sexual behaviour that is considered natural to her particular race and culture.
Two types of Asian stereotypes "Sexualisation oxford dictionary" are commonly found in media are the Lotus Flower and the Dragon Lady. The Lotus Flower archetype is the "self-sacrificing, servile, and suicidal Asian women. She attracts with her soft, unthreatening, and servile femininity while concealing her hard, dangerous, and domineering nature.